Indigo Insights | Indigo Slate, A Zensar Company

indigo insights

Expert opinions, brilliant theories, and outlandish thoughts from our team

A person sitting facing away looking at mountains of data and other technological elements

The new CMO dilemma: Improving CX without losing your soul

Tectonic shifts are happening globally in politics, art, business, crypto, medicine, James Bond (Amazon owns him now!) — you name it. It feels like everything is uncertain, or at the very least in flu...Tectonic shifts are happening globally in politics, art, business, crypto, medicine, James Bond (Ama...

Jason Oleszczuk

Customer Experience

Featured articles

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Time to turn the page: Writing the next chapter of CX

Scott Abbott

brand, strategy

Hero Image: Seamless experiences begin with data management

Seamless experiences begin with smart data management

Santiago Fierro

strategy

Images from each hot take being showcased left to right

Creative hot takes: March 2025

Josh Palmer, Jason Oleszczuk, and Kyle Tang

culture

A mockup of the guide on a iPad.

Guide to making digital products accessible for all

Chloe McInnes

strategy, culture

A person sitting facing away looking at mountains of data and other technological elements

The new CMO dilemma: Improving CX without losing your soul

Jason Oleszczuk

brand, strategy

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The art of retrospective sessions

technology, brand

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25 years into the 21st century

technology, brand

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New Year, New Narratives

brand, strategy

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Making a micro-documentary: Celebrating community-based branding through shortform storytelling

strategy

The role of AI in building brand advocacy

technology, brand

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Innovation in the age of AI

strategy, technology, brand

The cover of the Indigo Slate Innovation Map.

How to innovate with intention

strategy

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Creative Hot Takes: January 2025

strategy, culture

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Future-proofing digital asset management: How UNICEF is modernizing for the next generation

strategy

Hero Image: Moving from platitudes to meaningful results, driving organizational improvement

Talk is cheap: Moving from platitudes to meaningful results, driving organizational improvement

strategy

Decorative Hero Image

Humans love a good story (and so does B2B)

strategy, brand

Creative Hot Takes: November 2024 Hero Image

Creative Hot Takes: November 2024

strategy

Rethinking B2B Values for 2025 Hero Image

Rethinking B2B Values for 2025

strategy

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Building a 'Human' B2B experience, one emotion at a time

strategy

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The future of paid digital media marketing: Key trends and strategies for marketing leaders

strategy

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Indigo Slate’s Rivian spec ad: Redefining the pickup truck story

strategy, brand

Integrating Content Strategy with SEO Image

From keywords to conversions: The art and science of SEO content marketing

strategy

AI Marketing: synthetic content syndrome image

Synthetic content syndrome: How to avoid the hidden dangers of AI-driven marketing

strategy

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Ready to get more leadership buy-in for sustainability?

sustainable innovation

consulting services

Experience consulting studio

strategy, technology

An image depicting a pink guitar with the word "authenticity" spelled out along the guitar strings. Additional guitars are visible against a backdrop of blue and pink hues.hues

Striking a different chord

strategy, brand

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AI's here and we’re already terribly bored

strategy, technology

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Nostalgia's Timelessness

strategy, brand

Poster wall

Sucker Punch and the secrets to marketing to Gen Z

culture, strategy

An assortment of items ranging from a business bag and glasses on top of an Indigo Slate gradient.

Becoming a leader

culture, strategy

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Mastering change: navigating change management in a world of hype and uncertainty

strategy

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The art of generosity: why brands thrive by giving, not taking

strategy, technology

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Navigating the internet of (too many) things: contending with digital fatigue

strategy, technology

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Can AI replace human performance?

strategy, technology

Hero Imagery for Experiential Web

Experiential web

culture, strategy, brand, technology

The future of design thinking: from human-centered to humanity-centered

sustainable innovation

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Indigo Slate announces sustainable innovation service line

technology, strategy

TBD

Experiential payments

technology, strategy

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The inspiring women who changed technology

technology

Six people and a cat stating their pronouns.

How to respect pronouns in workplace settings

culture

A mixture of Indigo Slate branded colors showing a blurred face, someone smiling, a photo being taken, and an outline of a head from left to right.

Nurturing creativity: how hobbies impact the imagination

culture

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The beauty of responsible AI-generated visual art: merging technology and creativity

strategy, technology

How B2B brands use TikTok

strategy, brand

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Most overlooked web accessibility standards

technology

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Why sustainability matters to Indigo Slate

culture

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PRWeek names Indigo Slate as Purpose Award finalist

culture

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Remote work at Indigo Slate: What was a necessity is now a choice

culture

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Delivering strong virtual event experiences

technology

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How to create more personal and interactive virtual events

technology

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Six steps to elevating your virtual experiences

technology, strategy

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Content marketing: What's the big idea?

strategy, brand

A person holding their smart phone in their hand with the sign-in screen for Microsoft Teams.

Virtual events: How to build an online community

brand, technology

A man sits down while having a virtual meeting over Microsoft Teams.

Working together, apart: Virtual workshops for remote collaboration

technology, culture

Electronic devices under pink and blue neon lights.

The surprising intersection of video games and AI

technology

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Unforgettable images: The importance of illustration for brands

brand

People walk around a dark exhibit filled with colorful holograms.

Event experiences that are worth the investment

brand

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Episodic content and your brand

brand

A person holds a translucent glass sphere up towards a bridge.

Customer perception is a brand's reality

brand

A book with string lights in the middle is held open with two hands.

Authentic storytelling

brand

Two men sit on a couch while enthusiastically looking at the screen of a laptop. The man to the right is pointing towards the screen.

Minding the gap: The future of CX

strategy