Indigo Insights | Indigo Slate, A Zensar Company

indigo insights

Expert opinions, brilliant theories, and outlandish thoughts from our team

Silhouettes of people seated, watching a presenter speaking under a spotlight.

Designing beyond the studio

When I stepped into the role of adjunct professor to teach graphic design at the University of North Texas, I wasn’t entirely sure what to expect. As someone who has spent years in the creative indust...When I stepped into the role of adjunct professor to teach graphic design at the University of North...

Kyleene Finley

Culture, Thought Leadership

Featured articles

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Time to turn the page: Writing the next chapter of CX

Scott Abbott

brand, strategy

Hero Image: Seamless experiences begin with data management

Seamless experiences begin with smart data management

Santiago Fierro

strategy

A mockup of the guide on a iPad.

Guide to making digital products accessible for all

Chloe McInnes

strategy, culture

A person sitting facing away looking at mountains of data and other technological elements

The new CMO dilemma: Improving CX without losing your soul

Jason Oleszczuk

brand, strategy

A robot looking at a block with a keyhole

The future of AI in security

Jeremy Perkins

strategy, technology

More articles

Images from each hot take being showcased left to right

Creative hot takes: March 2025

culture

A boat floating in a whimsical blue and purple body of water.

The art of retrospective sessions

technology, brand

A ceramic pot with flowers and butterflies being watered.

25 years into the 21st century

technology, brand

Stick figures on different gradient paths with speech bubbles.

New Year, New Narratives

brand, strategy

A cake with a cut out

Making a micro-documentary: Celebrating community-based branding through shortform storytelling

strategy

The role of AI in building brand advocacy

technology, brand

Header Image for Innovation in the age of AI

Innovation in the age of AI

strategy, technology, brand

The cover of the Indigo Slate Innovation Map.

How to innovate with intention

strategy

Creative Hot Takes: January 2025 Header

Creative Hot Takes: January 2025

strategy, culture

Blog Hero Image

Future-proofing digital asset management: How UNICEF is modernizing for the next generation

strategy

Hero Image: Moving from platitudes to meaningful results, driving organizational improvement

Talk is cheap: Moving from platitudes to meaningful results, driving organizational improvement

strategy

Decorative Hero Image

Humans love a good story (and so does B2B)

strategy, brand

Creative Hot Takes: November 2024 Hero Image

Creative Hot Takes: November 2024

strategy

Rethinking B2B Values for 2025 Hero Image

Rethinking B2B Values for 2025

strategy

Emotion Wheel Hero Image

Building a 'Human' B2B experience, one emotion at a time

strategy

Paid Digital Media Marketing Hero Image

The future of paid digital media marketing: Key trends and strategies for marketing leaders

strategy

Rivian Header

Indigo Slate’s Rivian spec ad: Redefining the pickup truck story

strategy, brand

Integrating Content Strategy with SEO Image

From keywords to conversions: The art and science of SEO content marketing

strategy

AI Marketing: synthetic content syndrome image

Synthetic content syndrome: How to avoid the hidden dangers of AI-driven marketing

strategy

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Ready to get more leadership buy-in for sustainability?

sustainable innovation

consulting services

Experience consulting studio

strategy, technology

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Striking a different chord

strategy, brand

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AI's here and we’re already terribly bored

strategy, technology

A series of nostalgic brands

Nostalgia's Timelessness

strategy, brand

Poster wall

Sucker Punch and the secrets to marketing to Gen Z

culture, strategy

An assortment of items ranging from a business bag and glasses on top of an Indigo Slate gradient.

Becoming a leader

culture, strategy

Man carrying a tablet looking at a whiteboard that depicts miscellaneous change management related iconography.

Mastering change: navigating change management in a world of hype and uncertainty

strategy

MicrosoftTeams-image (10).png

The art of generosity: why brands thrive by giving, not taking

strategy, technology

A woman surrounded by digital media articles.

Navigating the internet of (too many) things: contending with digital fatigue

strategy, technology

Illustration of a team holding up a robot in celebration

Can AI replace human performance?

strategy, technology

Hero Imagery for Experiential Web

Experiential web

culture, strategy, brand, technology

The future of design thinking: from human-centered to humanity-centered

sustainable innovation

Sustainable Innovation Gradient Banner

Indigo Slate announces sustainable innovation service line

technology, strategy

TBD

Experiential payments

technology, strategy

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The inspiring women who changed technology

technology

Six people and a cat stating their pronouns.

How to respect pronouns in workplace settings

culture

A mixture of Indigo Slate branded colors showing a blurred face, someone smiling, a photo being taken, and an outline of a head from left to right.

Nurturing creativity: how hobbies impact the imagination

culture

Indigo and pink colored strands braided together.

The beauty of responsible AI-generated visual art: merging technology and creativity

strategy, technology

How B2B brands use TikTok

strategy, brand

A person using a braille screen reader.

Most overlooked web accessibility standards

technology

A person putting their hands together to hold a fern-like plant.

Why sustainability matters to Indigo Slate

culture

A woman is surrounded by city buildings while looking up to the grey sky.

PRWeek names Indigo Slate as Purpose Award finalist

culture

A woman smiling at her laptop screen while working remotely in a blurred location.

Remote work at Indigo Slate: What was a necessity is now a choice

culture

A black soundboard is in use while a blurred speaker is being recorded in front of a blue screen with lettering.

Delivering strong virtual event experiences

technology

A man sits down at a studio and smiles at his computer screen while producing content.

How to create more personal and interactive virtual events

technology

Two women sitting on a couch looking at a laptop. They both enjoy the content they are seeing on the screen.

Six steps to elevating your virtual experiences

technology, strategy

Seven dice spread out on a white background. Each showing an engraved black icon.

Content marketing: What's the big idea?

strategy, brand

A person holding their smart phone in their hand with the sign-in screen for Microsoft Teams.

Virtual events: How to build an online community

brand, technology

A man sits down while having a virtual meeting over Microsoft Teams.

Working together, apart: Virtual workshops for remote collaboration

technology, culture

Electronic devices under pink and blue neon lights.

The surprising intersection of video games and AI

technology

Visitors admire the holographic projections in the immersive Van Gogh exhibit.

Unforgettable images: The importance of illustration for brands

brand

People walk around a dark exhibit filled with colorful holograms.

Event experiences that are worth the investment

brand

A person points a remote and clicks a button at a blurred television.

Episodic content and your brand

brand

A person holds a translucent glass sphere up towards a bridge.

Customer perception is a brand's reality

brand

A book with string lights in the middle is held open with two hands.

Authentic storytelling

brand

Two men sit on a couch while enthusiastically looking at the screen of a laptop. The man to the right is pointing towards the screen.

Minding the gap: The future of CX

strategy