Guide to making digital products accessible for all

Thanks to the Americans with Disabilities Act (ADA) there are clear expectations for digital accessibility. Which means organizations should take proactive steps to ensure their websites, apps, and online services are fully accessible. Failing to meet WCAG AA standards creates barriers that exclude customers with impairments, resulting in poor user experiences, lost revenue, reputational damage, and potentially even lawsuits.

This guide explores digital accessibility compliance in 2025, including legal implications, best practices for making content accessible and the business benefits of prioritizing inclusivity. By implementing the strategies we recommend, companies can enhance user experiences, expand their customer base and avoid any penalties.