Sony

Sony has been a longtime leader in mirrorless cameras, so we set out to reinforce that perception across social and paid media channels with Sony Imaging's first brand campaign. We highlighted market differentiators, including AI-powered eye-tracking capabilities and impressive ISO sensitivity ranges. And we addressed what photographers often care most about, which is finding the perfect image.

We redesigned and maintained Sony’s blog website and evolved it to a community hub. This is a space where photographers can learn more about their craft, create a portfolio, find inspiration from Alpha Universe ambassadors, read about the latest releases, and even maintain their gear.

For the Alpha Female+ campaign, we developed the creative vision, interactive experience, and back-end systems to ensure thousands of submissions were all reviewed by judges. The campaign is like an artist-in-residence program that aims to promote equality in the photography and videography industries. It focuses on giving underserved creators the support needed to advance their careers.