![App screens laid inside jewelry case](https://a.storyblok.com/f/148705/2261x1272/2799d79c9f/app_test_adjusted.png)
Microsoft
Reimagining the future
As Microsoft’s Design Thinking partner, we’re solving the world’s biggest challenges for Fortune 100 companies.
The Microsoft Industry Clouds are tailored to solve the biggest industry-specific challenges of today. But what about the challenges of tomorrow? As Microsoft’s trusted partner, we were asked to support Microsoft One Commercial and their executive customers in their pursuit to define the future across nine industries. With our Human Experience Innovation (HXI) approach, we established the vision for future collaboration, identified the critical problems, and composed the solution roadmap of the future.
Client name
Microsoft
Discipline
strategy
![A large circle that reads "Microsoft industry cloud" is surrounded by a ring of smaller circles representing different areas of the cloud](https://a.storyblok.com/f/148705/650x629/0f1910c193/ids_2.png/m/130x0/filters:blur(5):brightness(-10))
![A behavior trends map of Aimee Richard in front of a customer journey map.](https://a.storyblok.com/f/148705/745x691/315b161d30/ids_3.png/m/149x0/filters:blur(5):brightness(-10))
![A human behavior trend next to a workshop map.](https://a.storyblok.com/f/148705/758x721/1bbf0ff318/ids_4.png/m/151x0/filters:blur(5):brightness(-10))
![A tablet showing a dashboard for analysis of a client, along with a phone with a dashboard for sustainable investing](https://a.storyblok.com/f/148705/728x663/30711864aa/ids_5.png/m/145x0/filters:blur(5):brightness(-10))
![Animations of food cooking on a stove, a farm scene behind a kitchen, and a plate of spring rolls next to a phone with an order screen](https://a.storyblok.com/f/148705/724x724/3ec80f90c7/ids_6.png/m/144x0/filters:blur(5):brightness(-10))
![Blue banner with many different white logos surrounding the center message that reads "78 partner brands and counting"](https://a.storyblok.com/f/148705/2000x972/9c7e9977df/ids_7.png/m/400x0/filters:blur(5):brightness(-10))
Credits
Creative Director
Linsey Nancarrow
Creative Director
Bernadette Berger
Senior UX Designer
Jessie Bunning
Senior Design Strategist
Kelsey Seiler
Senior Design Strategist
Joey McGuinness
Senior Design Strategist
Christopher Daniels
UX Designer
Lulu McRoberts
Copywriter
Debbie Baer
Account Manager
Gil Pettegrew
Account Manager
Lorene Rumbaugh
Senior Design Strategist
Trish Brownlee
Senior Design Strategist
Basak Altan
UX Designer
Meghan Jimenez
UX Designer
Christine Lee
Engagement Manager
Devanshi Shah
Senior Director of Technical Writing and Editing
Lisa Rosenberger
Manager of Quality Assurance
Nicole Fourman