A Surface tablet rests on a desk with a keyboard, mouse, and pen

Microsoft

A premium look. A powerful feel.

We partnered with Microsoft to tell the story of Surface through a series of engaging campaigns and experiences that launched Microsoft products globally, both online and in-store.

Overview

For Microsoft, driving its own product through a consumer lens was a challenge. It needed customers to think of Microsoft first not just for software, but for hardware as well. In a close partnership, Indigo Slate helped Microsoft bring a premium aesthetic and quality to the work, attracting a new audience to a product outside the traditional Microsoft arena.

Client name

Microsoft

Discipline

brand, technology

A video showing snippets of a Surface device interspersed with scenic shots of Iceland

Approach

With authentic storytelling for all types of customers—from mass market to commercial buyers—we showed consumers how Surface could be the right device for them. Our customer research and competitive insights drove creative, personal solutions that elevated Surface as a premium product.

Solution

We have been a trusted partner in every Surface product launch, creating assets across all phases of the customer lifecycle. We produced interactive digital experiences, sleek videos to show off Surface’s features, and winning social media posts. We developed sustainability communications for brand public relations, and even created sales enablement training pieces to help sales staff up their game when presenting Surface to customers.

A video showing the creation of the Surface campaign

Results

Our stories have driven conversation and adoption of Surface devices since day one. We solved problems large and small with deliverables that increased customer engagement and propensity to buy. The Surface campaigns we created are recognized throughout the industry as—literally—award winning.

0

national awards for brand work on Surface campaigns

A person walks past ads for the Surface Book
A surface computer screen promoting the message "Turn your desk into a Studio".
A Surface laptop on a white desk
A Surface device showing an image of red buildings above water

First of all, these videos are so beautiful! I could watch them over and over. I love the Iceland scenes. Next time you go there for a video shoot, I want to tag along.

Samantha Precup

WW Digital Merchandising Manager, Surface

Credits

Executive Creative Director

Michael Bartley

Group Creative Director

Chris Elliott

Creative Director

Dan Vanderhei

Mid-Level Designer

Faith Hua

Designer

Brennan Commons

3D Artist

Brandon McFarland

Senior Account Director

Liz Fendell

Customer Success Manager

Andy Farnum

Project Manager

Makini Peterkin

Manager of Quality Assurance

Nicole Fourman

Quality Assurance Specialist

Camille Seguette

Senior Director of Technical Writing and Editing

Lisa Rosenberger

Principal Technical Writer and Editor

Ben Sampson

See more work

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