Cloud Cultures

work
Cloud Cultures

Overview

Cloud Cultures is a docu-travel series that positions Microsoft Cloud as an essential catalyst for innovation by exploring the people and organizations using Azure to solve the most challenging, complex problems they face locally—while discovering how they’re effecting change globally.

Client name

Microsoft

Discipline

brand, campaign

Approach

Marketing around cloud infrastructure is usually boring and very technical. Instead of just informing our audience, we wanted to inspire them with what they could do with the cloud.

Solution

For Cloud Cultures, our series traveled across the world, seeking the front edge of change. We learned from those who are creating it and discovered what happens when global computing potential combines with unique local histories, backgrounds and points of view—to discover this new world of Cloud Cultures.

Season one

In our first season, we saw Corey travel to four different countries in Europe: Poland, Sweden, United Kingdom and Italy.

Season two

Building upon the success of season one, we traveled even further around the world in search of learning about new Cloud Cultures. Our journey led us to Malaysia, Mexico, the American Rust Belt and Japan.

Results

The campaign resulted in films of different lengths, social media features, and a campaign toolkit for use in advertising, on product webpages, and throughout social media channels.

Views

Impressions

Increase in viewership

View-through-rate

New passport stamps

Miles traveled

Awards

Results matter most— but winning awards recognizes our team and celebrates a successful collaboration with Microsoft.

B2B: Business-to-Business Campaign (Gold), B2B: Business-to-Business Single (Silver), Videography & Cinematography (Silver)

Video Series (Platinum), Integrated Marketing Campaign (Platinum)

Webisode - Series (Gold), Branded Content & Entertainment for Online Film, Video, & Sound (Silver), Video Editing (Silver), Cinematography (Silver)

Best Corporate/B2B Content Series (Best in Category), Best Big Budget Campaign (Gold), Best B2B Campaign (Silver), Integrated Campaign Excellence (Silver)