Cloud cultures

Overview

Cloud Cultures is a docu-travel series that positions Microsoft Cloud as an essential catalyst for innovation by exploring the people and organizations using Azure to solve the most challenging, complex problems they face locally—while discovering how they’re effecting change globally.

Client name

Microsoft

Discipline

brand, campaign

Approach

Marketing around cloud infrastructure is usually boring and very technical. Instead of just informing our audience, we wanted to inspire them with what they could do with the cloud.

Solution

For Cloud Cultures, our series traveled across the world, seeking the front edge of change. We learned from those who are creating it and discovered what happens when global computing potential combines with unique local histories, backgrounds and points of view—to discover this new world of Cloud Cultures.

Petronas Twin Towers
Woman smiling
Man smiling
Woman smiling
boats in ocean
hot air balloons

Season one

In our first season, we saw Corey travel to four different countries in Europe: Poland, Sweden, United Kingdom and Italy.

Italy title card
United Kingdom title card
Sweden title card
Poland title card

Season two

Building upon the success of season one, we traveled even further around the world in search of learning about new Cloud Cultures. Our journey led us to Malaysia, Mexico, the American Rust Belt and Japan.

Malaysia title card
Mexico title card
USA title card
Japan title card

Results

The campaign resulted in films of different lengths, social media features, and a campaign toolkit for use in advertising, on product webpages, and throughout social media channels.

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Views

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Impressions

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Increase in viewership

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View-through-rate

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New passport stamps

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Miles traveled

Awards

Results matter most— but winning awards recognizes our team and celebrates a successful collaboration with Microsoft.

The Telly Awards logo

B2B: Business-to-Business Campaign (Gold), B2B: Business-to-Business Single (Silver), Videography & Cinematography (Silver)

Hermes logo

Video Series (Platinum), Integrated Marketing Campaign (Platinum)

American Advertising Awards logo

Webisode - Series (Gold), Branded Content & Entertainment for Online Film, Video, & Sound (Silver), Video Editing (Silver), Cinematography (Silver)

Cascadia Creative Awards Logo

Best Corporate/B2B Content Series (Best in Category), Best Big Budget Campaign (Gold), Best B2B Campaign (Silver), Integrated Campaign Excellence (Silver)

Cinematic highlights

Cityscape
Cathedral
Bike riding
Man talking and having a coffee
Woman in car
Loaves of bread
Food
Red car on street
Woman buying fruit
Woman walking with umbrella
Flowers

Credits

Executive Creative Director

Chris Elliott

Executive Producer

Aidan Martin

Director of Photography

Aaron Russell

Creative Director

Colin McKeveny

Creative Director, Video

Haley Watson

Account Director

Andy Farnum

Copy Director

Cody Barz

Senior Project Manager

Kelly Gillis

Senior Producer

Terry Salmond

Senior Video Editor

Cody Wilson

Senior Motion Designer

Phil Reed

Senior Designer

Faith Hua

Senior Video Editor

David Faddis

Line producer

Garland Hooker

Cinematographer

Cody Brown