Cloud Cultures

work
Cloud Cultures

Overview

Microsoft Azure supports a world of different businesses, organizations, and non-profits. With a reach so vast, we had to create a docu-series to showcase the breadth and depth of Azure’s impact for real people all over the world. Cloud Cultures takes viewers around the globe to discover how Microsoft Cloud technology serves as a catalyst for innovation across a range of industries.

Client name

Microsoft

Discipline

brand, campaign

Approach

Marketing around cloud infrastructure is usually boring and very technical. Instead of just informing our audience, we wanted to inspire them with what they could accomplish thanks to the cloud.

Solution

For Cloud Cultures, we chased down the latest applications of the cloud to discover how people across the world are leveraging cutting-edge technology to drive positive impact in their communities and beyond. From sustainable food sourcing to retail innovations and human genome sequencing, we showed the world some of the tangible benefits of Azure cloud technology.

Season one

In our first Season, we saw Corey travel to four different countries in Europe: Poland, Sweden, United Kingdom and Italy.

Season two

Building upon the success of season one, we went in search of even newer Cloud Cultures. Our journey led us to Malaysia, Mexico, the American Rust Belt, and Japan.

Season three

Season three brought us to Spain, South Africa, Chile and the UAE. Where we explored the Cloud Cultures of four very different countries, each with a passion for sustainability.

Results

The campaign resulted in films of different lengths, social media features, and a campaign toolkit for use in advertising, on product webpages, and throughout social media channels.

Views

Impressions

Increase in viewership

View-through-rate

New passport stamps

Awards so far

Awards

Results matter most— but winning awards recognizes our team and celebrates a successful collaboration with Microsoft.

B2B: Business-to-Business Campaign (Gold), B2B: Business-to-Business Single (Silver), Videography & Cinematography (Silver)

Video Series (Platinum), Integrated Marketing Campaign (Platinum)

Webisode - Series (Gold), Branded Content & Entertainment for Online Film, Video, & Sound (Silver), Video Editing (Silver), Cinematography (Silver)

Best Corporate/B2B Content Series (Best in Category), Best Big Budget Campaign (Gold), Best B2B Campaign (Silver), Integrated Campaign Excellence (Silver)

Cinematic highlights

Credits

Executive Creative Director

Chris Elliott

Executive Producer

Aidan Martin

Director of Photography

Aaron Russell

Creative Director

Colin McKeveny

Creative Director, Video

Haley Watson

Account Director

Andy Farnum

Copy Director

Cody Barz

Senior Project Manager

Kelly Gillis

Senior Producer

Terry Salmond

Senior Video Editor

Cody Wilson

Senior Motion Designer

Phil Reed

Senior Designer

Faith Hua

Senior Video Editor

David Faddis

Line producer

Garland Hooker

Cinematographer

Cody Brown

See more work

A cathedral overlaid with images of a park and abstract line drawings

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Reimagining the future

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Let's create extraordinary work together!

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Cloud Cultures

Overview

Approach

Solution

Season one

Season two

Season three

Results

Awards

Cinematic highlights

Credits

See more work

Establishing Microsoft as the go-to for AI

Learning redefined

Telling a new app’s launch story

Reimagining the future

Putting flight crews first

Let's create extraordinary work together!

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