How to: Have fun with Alexa
We helped Amazon do just this with a series of light-hearted, hyper-relatable explainer videos featuring Amanda, an all-smiles improv character with a wide comedic range and a passion for sharing new features on her Alexa device.
Amazon had a tall order: help make Alexa the most trusted AI in the world without reducing the content to technical jargon. Knowing that education only works if audiences are engaged, we developed our main character, Amanda.
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With this host-lead video series, we weren’t just looking for a production vendor, but a Partner, that could create scalable, quarterly videos for us from concept support through post-production — Indigo Slate delivered big time.
Sr. US Studio Manager, Audio Ads Creative
Associate Creative Director/Director
Director of Photography
Senior Account Director