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Amazon
How to: Have fun with Alexa
We helped Amazon do just this with a series of light-hearted, hyper-relatable explainer videos featuring Amanda, an all-smiles improv character with a wide comedic range and a passion for sharing new features on her Alexa device.
Amazon had a tall order: help make Alexa the most trusted AI in the world without reducing the content to technical jargon. Knowing that education only works if audiences are engaged, we developed our main character, Amanda.
Client name
Amazon
Discipline
brand, strategy
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0M+
views on Youtube
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With this host-lead video series, we weren’t just looking for a production vendor, but a Partner, that could create scalable, quarterly videos for us from concept support through post-production — Indigo Slate delivered big time.
Megan Nolan
Sr. US Studio Manager, Audio Ads Creative
Credits
Associate Creative Director/Director
Sam Farquharson
Executive Producer
Erik Williams
Director of Photography
Aaron Russell
Video Editor
Ryan Rigley
Senior Account Director
Lourna Heller
Cinematographer
Cody Brown
Line Producer
Garland Hooker