![Data and AI fabric flowing](https://a.storyblok.com/f/148705/2100x1181/e14dac8c74/microsoft_cloud_header3.jpg)
Microsoft
Digital event branding for the trusted cloud
We created a unified design system for Microsoft cloud events that solved for all lead gen, virtual, and in-person needs across one of the most dynamic cloud in the world.
Annually, Microsoft has more than 20 cloud-specific events that range across the Azure, Dynamics, Business Applications, and security brands, each with a unique brand identity. All of these different identities led to a frayed brand experience, and event teams were overburdened with unique assets. We worked to create a unified design system that event teams could pick up out of the box and use for all marketing expressions.
Client name
Microsoft
Discipline
brand
![Video poster image of Data AI fabric](https://a.storyblok.com/f/148705/2100x1181/0b83c6d22a/reel_poster.jpg)
![](https://a.storyblok.com/f/148705/2100x801/427036d473/app_inno.jpg)
![Infographic of the connected design system](https://a.storyblok.com/f/148705/1500x707/2625c6381e/infographic.jpg/m/300x0/filters:blur(5):brightness(-10))
![Biz apps ribbons accelerating upwards](https://a.storyblok.com/f/148705/2000x1125/ea3707580f/biz_apps.jpg/m/400x0/filters:blur(5):brightness(-10))
![Security ribbons](https://a.storyblok.com/f/148705/2100x1181/ad0f7e75cd/security.jpg/m/420x0/filters:blur(5):brightness(-10))
![Modern work ribbons intertwining](https://a.storyblok.com/f/148705/2100x1181/823e4624ac/modern_work.jpg/m/420x0/filters:blur(5):brightness(-10))
![Modern work ribbons](https://a.storyblok.com/f/148705/1920x1080/061ab3cb06/modernwork_still1_1080_cropped.jpg/m/384x0/filters:blur(5):brightness(-10))
![Industry ribbons](https://a.storyblok.com/f/148705/1920x1080/5925c5462d/industry_still2_1080_cropped.jpg/m/384x0/filters:blur(5):brightness(-10))
![Data and AI ribbons](https://a.storyblok.com/f/148705/2100x1181/f3dd8437bd/microsoft_cloud_header.jpg/m/420x0/filters:blur(5):brightness(-10))
![Mosaic of assets](https://a.storyblok.com/f/148705/2200x1032/929a8615fd/bom_assets.jpg/m/440x0/filters:blur(5):brightness(-10))
Credits
Creative director
Jeremy Bonner
Project manager
Sarani Roy
Account director
Elizabeth Filin-Matthews
Marketing strategy
Geneva Shih
Art director
Aaron Schrade
Designer
Elizabeth Mason
3D artist
Rory Emmons
3D artist
Cris Labno
Motion artist
Jesse Liebhart