Digital event branding for the trusted cloud
We created a unified design system for Microsoft cloud events that solved for all lead gen, virtual, and in-person needs across the most dynamic cloud in the world.
Annually, Microsoft has more than 20 cloud-specific events that range across the Azure, Dynamics, Business Applications, and security brands, each with a unique brand identity. All of these different identities led to a frayed brand experience, and event teams were overburdened with unique assets. We worked to create a unified design system that event teams could pick up out of the box and use for all marketing expressions.