Forterra | Indigo Slate, A Zensar Company

work
Forterra

forterra

Strengthening community

We helped drive brand awareness and cultivate a new generation of community with a fresh go-to-market campaign.

Overview

Forterra’s mission is to innovate and scale land-based solutions to address the climate crisis and support equitable green and prosperous communities. But with their main source of funding—donations through fundraisers—hampered by COVID-19, they turned to us to elevate their presence and expand their donor base.

Client name

forterra

Discipline

brand, strategy

River between two mountains with text reading "Forterra" above.

Approach

Our top goals were to create brand awareness among new audiences and increase brand loyalty so that Forterra could bring their message to a larger donor base that aligned with their mission.

Through an authentic, compelling, and concise go-to-market campaign—inclusive of a strong content strategy, organized campaign planning, captivating creative concepts, and more—we believed Forterra’s outreach would expand and resonate with their desired audience.

Solution

By researching the market and working closely with Forterra, we developed a bespoke campaign that resounded among their target audience.

With our created assets—social content, email, infographics, and a hero manifesto video—we skillfully reflected the values of the brand while strongly encouraging viewers to act. This promoted brand loyalty with their donor base.