Four cities. Four auctioneers. One experience.
Christie's approached the shift to virtual as an opportunity to create an innovative, modern, world-class auction experience.
With sales rooms all over the world, Christie’s is the leader for world-class auctions. Knowing the untapped potential of a virtual experience, they planned a first-of-its-kind live auction relay, spanning Hong Kong, Paris, London, and New York. Christie’s called on our expertise in virtual events and executive production to help them create a truly show-stopping global experience.
Executive production expertise
The show was a piece of auction ballet. As the gavel passed to a lead auctioneer in each location, all four sales rooms went live. Each lead auctioneer took bids simultaneously from buyers in the room, from the phone, and online as well as from the other three auctioneers who were doing the same. Managing show flow and pace was crucial to the storytelling experience. The energy needed to be maintained, and all visuals had to be compelling and purposeful. With the high level of complexity and transactions in the tens of millions of dollars, the execution had to be perfect.
No detail too small
We assisted Christie’s across the ONE auction—from show flow, technology, and communications to on-air and in-room graphic design, scripts to open and close each location segment, and the show itself. In the end, Christie’s not only achieved a financially successful auction of unprecedented, record-breaking proportions, but also established themselves as innovators in a centuries’ old marketplace.
meetings, 4 rehearsals, and 1 grand show lasting 4 hours
dollars (USD) earned in record-setting sales
viewers who tuned in live, the largest Christie’s audience ever
The ‘show’ that you helped us put on…was the beginning of a new era for our business, and you all added so much creativity, organization, value, and support throughout. Your dedication, expertise, patience, and focus were deeply appreciated and recognized by everyone involved. You guys are A+!
Deputy Chief Marketing Officer, Christie’s