# Indigoslate

> We are a full-service agency that uses strategy, branding, technology, and culture to connect people to brands.

## Home

[Indigo Slate, A Zensar company](https://www.indigoslate.com/): We are a full-service agency that uses strategy, branding, technology, and culture to connect people to brands.

## About

[About us | Indigo Slate, A Zensar company](https://www.indigoslate.com/about): Storytellers. Designers. Technologists. Thinkers. Engineers. We are passionate problem-solvers who take what if to what is and love the journey.

## Careers

[Careers | Indigo Slate, A Zensar company](https://www.indigoslate.com/careers): We are always looking for smart, adventurous, and imaginative people to join our team.
[Current openings | Indigo Slate, A Zensar company](https://www.indigoslate.com/careers/current-openings): Check out our current job openings and join our team.

## Contact

[Contact | Indigo Slate, A Zensar company](https://www.indigoslate.com/contact): Contact us to start creating extraordinary work today!

## Services

[Brand | Indigo Slate, A Zensar company](https://www.indigoslate.com/services/brand): Building your brand by developing campaigns that magnify your purpose and resonate with your audience.
[Culture | Indigo Slate, A Zensar company](https://www.indigoslate.com/services/culture): 
[Strategy | Indigo Slate, A Zensar company](https://www.indigoslate.com/services/strategy): Helping companies grow, innovate, and capitalize on opportunities by using comprehensive strategies.
[Technology | Indigo Slate, A Zensar company](https://www.indigoslate.com/services/technology): 

## Work

[LSEG World-Check 25th anniversary](https://www.indigoslate.com/work/lseg-world-check-25th-anniversary): LSEG Risk Intelligence wanted to move away from its functional image as a financial solutions provider, and position itself as a global innovator.
[Cloud Cultures](https://www.indigoslate.com/work/cloud-cultures): Cloud Cultures is a docu-travel series that positions Microsoft Cloud as an essential catalyst for innovation by exploring the people and organizations using Azure to solve the most challenging, complex problems they face locally—while discovering how they’re effecting change globally.
[Amazon Alexa Retail](https://www.indigoslate.com/work/amazon-alexa-retail): Amazon partnered with Indigo Slate to reimagine their Alexa in-store experience at Best Buy. Our goal? Boost brand awareness and provide consumers with a deeper understanding of the Alexa smart home ecosystem.
[Google Learning Architecture | Indigo Slate, A Zensar company](https://www.indigoslate.com/work/google-learning-architecture): By developing customized training and certification programs, we elevated Google's go-to-market initiatives and increased revenue.
[Work | Indigo Slate, A Zensar company](https://www.indigoslate.com/work): Take a look at some of the work we’ve created.
[Microsoft Azure Infrastructure | Indigo Slate, A Zensar company](https://www.indigoslate.com/work/microsoft-azure-infrastructure): We built an immersive digital experience to showcase Microsoft’s Azure infrastructure.
[Sony | Indigo Slate, A Zensar company](https://www.indigoslate.com/work/sony): We created the first Sony Alpha Female+ campaign and refreshed the Sony Alpha story by focusing on beauty, function, and connected community.
[ISG Tango](https://www.indigoslate.com/work/isg-tango-tm): ISG Tango™ is a trailblazing digital sourcing platform designed to enhance transaction speed and efficiency, enabling ISG to reach new market segments and better serve clients. Our team collaborated with ISG across design and engineering to bring this innovative platform to life.
[Ocean Plastic Mouse](https://www.indigoslate.com/work/ocean-plastic-mouse): Microsoft turned to us for the worldwide launch for their first-ever sustainable product, the Ocean Plastic Mouse.
[Shell Fleet Hub](https://www.indigoslate.com/work/shell-fleet-hub): We collaborated with Shell and multiple partners to create and deliver Shell Fleet Hub, a platform that now spans 39 markets and empowers millions of customers.
[Alexa Social | Indigo Slate, A Zensar Company](https://www.indigoslate.com/work/alexa-social): We helped Amazon create a series of light-hearted, hyper-relatable explainer videos featuring “Amanda”.
[Sucker Punch](https://www.indigoslate.com/work/sucker-punch): We concepted and designed a low alcohol brand to serve Gen Z’s love of life and desire for convenience.
[Microsoft Cloud Ring 2 | Indigo Slate, A Zensar Company](https://www.indigoslate.com/work/microsoft-cloud-ring-2-events): We created a unified design system for Microsoft cloud events that can be used for all marketing needs.
[Imagine Cup | Indigo Slate, A Zensar Company](https://www.indigoslate.com/work/imagine-cup): We set the stage for Imagine Cup participants to face-off in Microsoft’s annual student developer competition.
[Microsoft Panacea | Indigo Slate, A Zensar company](https://www.indigoslate.com/work/microsoft-panacea): We developed key messages and visuals to help Microsoft third-party retail companies increase renewals of Microsoft 365.
[Forterra | Indigo Slate, A Zensar Company](https://www.indigoslate.com/work/forterra): Driving brand awareness and cultivating a new generation of community with Forterra's new go-to-market campaign.
[UCL](https://www.indigoslate.com/work/ucl): We designed and built a BIMA award-winning employee experience platform for UCL (University College London), one of the world’s most prestigious universities.
[Designing A Central Hub The Virgin Mothership](https://www.indigoslate.com/work/designing-a-central-hub-for-the-virgin-mothership): We crafted a digital-first customer experience that captures the essence of Virgin’s iconoclastic brand, showcases its purpose, and unites all Virgin companies in a single, cohesive home.
[Woodinville Whiskey](https://www.indigoslate.com/work/woodinville-whiskey): With authentic, emotional storytelling, we positioned Woodinville Whiskey Co. as the best craft whiskey in America.
[Microsoft Best of Business AI | Indigo Slate, A Zensar company](https://www.indigoslate.com/work/best-of-business-ai): We built an interactive experience to help Microsoft become the lead educator on AI.
[Microsoft Industry Clouds | Indigo Slate, A Zensar company](https://www.indigoslate.com/work/microsoft-ids): Using a HXI approach, we identified critical problems and composed future solutions for Microsoft Industry Clouds.
[Microsoft Family Safety App | Indigo Slate, A Zensar company](https://www.indigoslate.com/work/family-safety-app): We helped Microsoft develop a visual campaign for the launch of their Family Safety App.
[ASICS](https://www.indigoslate.com/work/asics): We created a global social media campaign for Asics, with an emphasis on the Japanese market.
[Microsoft Surface | Indigo Slate, A Zensar company](https://www.indigoslate.com/work/microsoft-surface): We created a series of campaigns for Microsoft Surface to showcase it as a premium product.
[Alaska Airlines | Indigo Slate, A Zensar company](https://www.indigoslate.com/work/alaska-airlines): We created a seamless digital platform for Alaska Airlines that pulled every system flight crews need into one easy-to-use place.

## Insights

[Can AI replace human performance?](https://www.indigoslate.com/insights/can-ai-replace-human-performance): Ethics and best practices for working with AI.
[Wellness in the workplace](https://www.indigoslate.com/insights/wellness-in-the-workplace-more-than-just-a-program): In today’s fast-paced work environment, simply offering wellness programs is not enough.
[Indigo Slate, A Zensar company](https://www.indigoslate.com/insights/human-led-ai-powered-turning-ai-efficiency-into-intelligent-outcomes): 
[Experiential web](https://www.indigoslate.com/insights/experiential-web): Experiential web connects brands with their audiences on a very human level.
[Indigo Slate, A Zensar company](https://www.indigoslate.com/insights/from-b2b-to-h2h-how-the-marketing-playbook-is-evolving-to-be-more-human): 
[Indigo Slate, A Zensar company](https://www.indigoslate.com/insights/why-are-b2b-cmos-turning-to-b2c-content-tactics-to-succeed): 
[The art of retrospective sessions](https://www.indigoslate.com/insights/the-art-of-retrospective-sessions): How Jung’s shadow work helps tackle complex digital projects.
[The role of AI in building brand advocacy](https://www.indigoslate.com/insights/the-role-of-ai-in-building-brand-advocacy): How new technology can empower everyone to champion your brand
[Indigo Insights | Indigo Slate, A Zensar Company](https://www.indigoslate.com/insights): Expert opinions and brilliant theories from the Indigo Slate team.
[Six steps to elevating your virtual experiences](https://www.indigoslate.com/insights/six-steps-to-elevating-your-virtual-experiences): 
[Content marketing: What's the big idea?](https://www.indigoslate.com/insights/content-marketing-whats-the-big-idea): Ideation is a crucial part of any content marketing campaign.
[Nurturing creativity: how hobbies impact the imagination](https://www.indigoslate.com/insights/nurturing-creativity): Unlocking the full potential of creative thinking through balance.
[Building a 'Human' B2B experience, one emotion at a time](https://www.indigoslate.com/insights/building-a-human-b2b-experience-one-emotion-at-a-time): Get into the hearts and minds of customers for results that drive impact.
[Innovation in the age of AI](https://www.indigoslate.com/insights/innovation-in-the-age-of-ai): AI is driving a cultural transformation, redefining how we innovate.
[Time to turn the page: Writing the next chapter of CX](https://www.indigoslate.com/insights/time-to-turn-the-page-writing-the-next-chapter-of-cx): Discover how storytelling, emotional intelligence, and personalization can transform your brand’s customer experience by building deeper connections, fostering trust, and engaging audiences in a more meaningful way. Elevate your marketing with empathy-driven communication and impactful brand storytelling that resonates.
[The future of AI in security](https://www.indigoslate.com/insights/the-future-of-ai-in-security): Organizations can stay ahead of increasingly sophisticated threats, ensuring the safety and integrity of their systems by leveraging AI.
[Guide to making digital products accessible for all](https://www.indigoslate.com/insights/guide-to-making-digital-products-accessible-for-all): Explore digital accessibility compliance in 2025, including legal implications, best practices for making content accessible and the business benefits of prioritizing inclusivity.
[The future of paid digital media marketing: Key trends and strategies for marketing leaders](https://www.indigoslate.com/insights/the-future-of-paid-digital-media-marketing-key-trends-and-strategies-for-marketing-leaders): Navigate the future of digital marketing and drive significant growth with emerging trends.
[Your team is already AI superhuman](https://www.indigoslate.com/insights/your-team-is-already-ai-superhuman): Between meetings and email threads, imagine something remarkable unfolding—where they’re stealthily plugging into powerful AI tools to amplify their capabilities, make smarter decisions faster, and push the intellectual and creative boundaries of what’s possible.
[Designing beyond the studio](https://www.indigoslate.com/insights/designing-beyond-the-studio): As someone who has spent years in the creative industry, designing, leading teams, and building campaigns, I knew my expertise was solid. But translating that knowledge into an academic setting was a whole new challenge. Over the course of the semester, I discovered that teaching graphic design wasn’t just about sharing skills—it was about learning as well.
[Seamless experiences begin with smart data management](https://www.indigoslate.com/insights/seamless-experiences-begin-with-smart-data-management): In an era where customers expect brands to understand their needs, personalization has become the cornerstone of exceptional customer experiences. Gone are the days of generic marketing messages—today, brands must use data-driven insights to deliver the right message, at the right time, through the right channel. But how exactly does data enable this level of personalization, and what are the best strategies for brands to adopt?
[Creative Hot Takes: March 2025](https://www.indigoslate.com/insights/creative-hot-takes-march-2025): New insights are on the horizon—join us this March as we share what's next!
[25 years into the 21st century](https://www.indigoslate.com/insights/25-years-into-the-21st-century): What modern brands must embody to stay relevant, endure, and thrive.
[The new CMO dilemma: Improving CX without losing your soul](https://www.indigoslate.com/insights/the-new-cmo-dilemma-improving-cx-without-losing-your-soul): With uncertainty comes the tightening of belts and budgets, which means CMOs must balance the delicate act of preserving the heart and soul of their brand while simultaneously achieving aggressive conversion goals. This balancing act between brand integrity and demand generation is more than a challenge — but a critical mission with CMOs on the hook for solving the age-old conundrum of doing more with less.
[Making a micro-documentary: Celebrating community-based branding through shortform storytelling](https://www.indigoslate.com/insights/making-a-micro-documentary-celebrating-community-based-branding-through-shortform-storytelling): Breaking down different technical elements and how they relate to serving the story
[New Year, New Narratives](https://www.indigoslate.com/insights/new-year-new-narratives): Redesigning brand stories for 2025
[How to innovate with intention](https://www.indigoslate.com/insights/how-to-innovate-with-intention): Unlock the potential of thoughtful marketing innovation with the Indigo Innovation Map. Embrace cutting-edge strategies, AI-driven solutions, and personalized experiences to energize your business and stand out in a fast-moving market.
[Creative Hot Takes: January 2025](https://www.indigoslate.com/insights/creative-hot-takes-january-2025): Our team’s ideas are always simmering—learn what’s cooking this new year.
[Future-proofing digital asset management: How UNICEF is modernizing for the next generation](https://www.indigoslate.com/insights/future-proofing-digital-asset-management-how-unicef-is-modernizing-for-the-next-generation): Sharing critical assets across the globe—quickly, easily, and securely—today and tomorrow.
[Indigo Slate’s Rivian spec ad: Redefining the pickup truck story](https://www.indigoslate.com/insights/indigo-slates-rivian-spec-ad-redefining-the-pickup-truck-story): We created a story that lives and breathes freedom, guts, and exploration, using a female lead and a Rivian truck as its main characters.
[From keywords to conversions: The art and science of SEO content marketing](https://www.indigoslate.com/insights/integrating-content-strategy-with-seo): Discover how integrating SEO and content strategy can boost search visibility, drive conversions, and build authority in your content marketing efforts.
[Talk is cheap: Moving from platitudes to meaningful results, driving organizational improvement](https://www.indigoslate.com/insights/talk-is-cheap-moving-from-platitudes-to-meaningful-results-driving-organizational-improvement): Closing the gap between knowing and doing.
[Humans love a good story (and so does B2B)](https://www.indigoslate.com/insights/humans-love-a-good-story-and-so-does-b2b): How to supercharge your storytelling and resonate with B2B audiences.
[Synthetic content syndrome: How to avoid the hidden dangers of AI-driven marketing](https://www.indigoslate.com/insights/synthetic-content-syndrome-how-to-avoid-the-hidden-dangers-of-ai-driven-marketing): Uncover the risks of AI-driven marketing. Learn to avoid Synthetic Content Syndrome and keep your content authentic and effective.
[Ready to get more leadership buy-in for sustainability?](https://www.indigoslate.com/insights/ready-to-get-more-leadership-buy-in-for-sustainability): Our free guide will help you unlock this crucial step toward integrating sustainability into your core business strategy.
[Rethinking B2B Values for 2025](https://www.indigoslate.com/insights/rethinking-b2b-values-for-2025): 
[Experience consulting studio](https://www.indigoslate.com/insights/experience-consulting-studio): New perspectives on strategy, management, and consulting
[Striking a different chord](https://www.indigoslate.com/insights/striking-a-different-chord): Authenticity is the name of the differentiation game. Struggling to raise yours? Three strategies for standing out in crowded and competitive markets may surprise you.
[AI's here and we’re already terribly bored](https://www.indigoslate.com/insights/ais-here-and-were-already-terribly-bored): Executive Creative Director, Michael Bartley, considers what role AI can really play in the future of creative work.
[Creative Hot Takes: November 2024](https://www.indigoslate.com/insights/creative-hot-takes-november-2024): Every month our creative team serves up fresh ideas and spicy opinions. See what’s firing them up this November.
[Nostalgia's Timelessness](https://www.indigoslate.com/insights/nostalgias-timelessness): Unleashing the power of nostalgia for innovative marketing strategies
[Sucker Punch and the secrets to marketing to Gen Z](https://www.indigoslate.com/insights/sucker-punch-and-the-secrets-to-marketing-to-gen-z): Each generation is unique, but Gen Z is truly unlike any other. Their formative years were marked by recession, COVID, and reliance on mobile technology from an extremely early age. These all affect how they see the world, and your brand. Understanding their beliefs and experiences go a long way to help make the connections that will build affinity and loyalty with your brand.
[Becoming a leader](https://www.indigoslate.com/insights/becoming-a-leader): Using 3S-M-E, managers can train themselves to be successful leaders who hold the confidence of people in their organizations.
[Mastering change: navigating change management in a world of hype and uncertainty](https://www.indigoslate.com/insights/mastering-change): In a swiftly evolving business landscape, mastering change through agile strategies becomes paramount for organizations seeking lasting transformation.
[The art of generosity: why brands thrive by giving, not taking](https://www.indigoslate.com/insights/the-art-of-generosity-why-brands-thrive-by-giving-not-taking): In a digital landscape saturated with relentless marketing messages, Michael Bartley, Executive Creative Director, delves into the transformative power of generosity in marketing strategies.
[Navigating the internet of (too many) things: contending with digital fatigue](https://www.indigoslate.com/insights/navigating-the-internet-of-too-many-things-contending-with-digital-fatigue): Why are consumers really turned off by your content - and how can you turn them back around?
[The future of design thinking: from human-centered to humanity-centered](https://www.indigoslate.com/insights/the-future-of-design-thinking-from-human-centered-to-humanity-centered): Enter humanity-centered design, a new approach to inspiring innovation by focusing on the needs of people as a global collective.
[Indigo Slate announces sustainable innovation service line](https://www.indigoslate.com/insights/indigo-slate-announces-sustainable-innovation-service-line): Indigo slate is working with clients to build sustainable initiatives while maintaining business growth.
[How B2B brands use TikTok](https://www.indigoslate.com/insights/how-b2b-companies-use-tiktok): Find out how B2B brands use TikTok to drive engagement and gather quality leads.
[How to respect pronouns in workplace settings](https://www.indigoslate.com/insights/how-to-respect-pronouns-in-workplace-settings): Promote workplace respect by addressing pronouns, offering inclusive dress codes, and using gender-neutral language.
[Experiential payments](https://www.indigoslate.com/insights/experiential-payments): Three strategies for experiential payments to help accelerate conversion and build loyalty.
[The inspiring women who changed technology](https://www.indigoslate.com/insights/the-inspiring-women-who-changed-technology): Without the strength, diligence, and perseverance of powerful women, it would not be possible to better the world we live in today
[The beauty of responsible AI-generated visual art: merging technology and creativity](https://www.indigoslate.com/insights/the-beauty-of-responsible-ai-generated-visual-art-merging-technology-and-creativity): With ethical considerations, collaboration, and human elements, artists can use AI to capture audiences and reveal new artistic frontiers.
[Why sustainability matters to Indigo Slate](https://www.indigoslate.com/insights/why-sustainability-matters-to-indigo-slate): We're taking a closer look at sustainability and defining ways we can improve and expand our impact.
[Most overlooked web accessibility standards](https://www.indigoslate.com/insights/most-overlooked-web-accessibility-standards): The importance of web accessibility and 10 specific features to address.
[PRWeek names Indigo Slate as Purpose Award finalist](https://www.indigoslate.com/insights/prweek-names-indigo-slate-as-purpose-award-finalist): Indigo Slate was named as a finalist in the Best B2B category for our SAP Industry Cloud Campaign
[Remote work at Indigo Slate: What was a necessity is now a choice](https://www.indigoslate.com/insights/remote-work-at-indigo-slate-what-was-a-necessity-is-now-a-choice): Indigo Slate has officially rolled out remote-first hiring.
[Delivering strong virtual event experiences](https://www.indigoslate.com/insights/delivering-strong-virtual-event-experiences): 
[Virtual events: How to build an online community](https://www.indigoslate.com/insights/virtual-events-how-to-build-an-online-community): 
[How to create more personal and interactive virtual events](https://www.indigoslate.com/insights/how-to-create-more-personal-and-interactive-virtual-events): Eight recommendations to elevate engagement and personalize your virtual events.
[The surprising intersection of video games and AI](https://www.indigoslate.com/insights/the-surprising-intersection-of-video-games-and-ai): Video games are being used as a learning environment where AI can grow and evolve.
[Working together, apart: Virtual workshops for remote collaboration](https://www.indigoslate.com/insights/working-together-apart-virtual-workshops-for-remote-collaboration): 
[Unforgettable images: The importance of illustration for brands](https://www.indigoslate.com/insights/unforgettable-images-the-importance-of-illustration-for-brands): Find out how you can use Illustration to make your brand unforgettable.
[Event experiences that are worth the investment](https://www.indigoslate.com/insights/connecting-with-customers-event-experiences-that-are-worth-the-investment): Create stand out events that will keep crowds engaged.
[Episodic content and your brand](https://www.indigoslate.com/insights/episodic-content-and-your-brand): 
[Customer perception is a brand's reality](https://www.indigoslate.com/insights/innovating-the-customer-experience-how-modern-brands-thrive): 
[Authentic storytelling](https://www.indigoslate.com/insights/authentic-storytelling): Focus on authenticity for better customer connection.
[Minding the gap: The future of CX](https://www.indigoslate.com/insights/the-business-value-of-design-whats-your-plan): 

## London

[Indigo Slate London](https://www.indigoslate.com/london): Redefining what it means to be a fully-integrated creative agency, we're committed to putting ideas over everything. Because it's not campaigns, but ideas that transform behavior, make a real impression and solve complex challenges.

## Legal

[Indigo Slate, A Zensar company](https://www.indigoslate.com/legal/marketing-service-terms): 

## Offerings

[Sustainability](https://www.indigoslate.com/offerings/sustainability): Whether you’re already making sustainable changes to your organization or just beginning to think about starting that journey, our sustainable innovation team can help you plan and launch your sustainable business transformation with design thinking, digital experiences, a Sustainability Opportunities Map, and more.